Alden State Bank was looking for a way to differentiate themselves from their competition — the impersonal, corporate institutions, predatory lenders, and unreliable startups. We created this spot with personification in mind, taking these archetypes and bringing them to life in a speed-dating scenario. The community’s response to this ad was overwhelmingly positive, with ASB receiving over 400K views on the video and an increase in their checking and savings accounts.